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Barneys New York

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New York
|
Retail

A Legacy in Style

Reframing a New York retail icon

Project Details
date
2013
Services
Interiors
Custom Product Design
Client
Barneys New York
Brand
Barneys New York
Region
North America
Typology
Retail
Architect

A Legacy Rooted In New York

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Founded in 1923 in Chelsea by Barney Pressman, Barneys New York began as a small menswear store and grew into a fashion institution known for its curated couture collections and theatrical window displays.

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Under Fred Pressman’s leadership, the company expanded its reach and served a more elevated market. The Madison Avenue flagship, which opened in 1993, became a landmark for the brand and a lasting presence within New York culture across film, television, and fashion media.

A Flagship Ready for Renewal

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Our team reimagined the Madison Avenue flagship, aligning the spatial retail experience with Barneys New York’s evolving identity and its role as a destination for a discerning clientele.

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The multi floor renovation follows a disciplined and restrained architectural language that keeps the customer journey at the center rather than the architecture itself.

Minimal Language Informed by Modernism

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The retail journey drew inspiration from Italian architects of the 1970s, using clear sightlines, controlled lighting, and material clarity to keep the merchandise as the central focus.

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This influence guided our commitment to reducing excess and simplifying the environment to create interiors that feel enduring and precise, creating a shopping experience grounded in the idea that time is the ultimate form of luxury.

Precision In the Details

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Our interiors, product, and lighting teams worked in tandem to develop bespoke glass display boxes, shelving towers, and built in millwork in close collaboration with creative director Dennis Freedman.

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A restrained palette of natural stone, warm wood, and refined finishes shaped a cohesive retail environment, supported by controlled lighting and subtle tonal shifts that highlight the product collections.

Technology as Service Not Spectacle

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Our team designed Genes@CO-OP, Barneys New York’s first café, which opened in 2011 and introduced a technology based dining experience that let guests browse the menu, reach the store’s digital platform, and shop directly at the table.

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This approach reduced friction through simple, user centered tools, making technology an integral part of the dining experience rather than an decorative layer.

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“Barneys challenged us to refine rather than decorate. We focused on clarity, on removing what distracted, so the experience felt calm and people could move through the store with a sense of ease.”

Glenn Pushelberg

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Discipline
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