The Londoner Hotel

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London

Hotel

Designing a New Identity

How cross-disciplinary collaboration redefined scale, structure, and hospitality

Project Details

date

2021

Services

Interiors

Styling

Lighting

Custom Product Design

Client

Edwardian Hotels London

Brand

The Londoner

Region

Europe

Typology

Hotel

Architect

Woods Bagot

Digging Deep & Reaching High

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Rising thirty meters above Leicester Square and plunging thirty-two meters below, the Londoner is a structural feat. Shaped by complex zoning, tight programming, and cross-disciplinary collaboration every meter was optimized to meet programmatic demands and expanded amenities - transforming architectural constraints into a cohesive vertical experience.

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Program as Theatre

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The spaces draw from Leicester Square’s theatrical spirit to shape sequence, mood, and flow, layering cinematic lighting, painted scenescapes, and architectural set pieces to foster a sense of performance.

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Operational Art

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Andrew Rae’s Moonhead anchors the arrival, while curated artworks in the guestrooms and spa establish the atmosphere. Textural and layered elements reinforce character and brand identity, giving each space its own distinct personality.

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Intimacy at Scale

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Public floors are divided into smaller, interconnected rooms to preserve individuality within the hotel’s communal areas. Designed for hotel guests, the Residence combines private lounges and work zones within a layout that transforms its expansive footprint into a series of human-scale settings, balancing intimacy, experience, and operational flow.

Team Work

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Led by the New York studio, The Londoner united multidisciplinary teams across lighting, styling, industrial design, and textiles. Through horizontal integration and collaboration between both studios, a new vision for Edwardian Hotels was established.

"The hotel is an homage to performance, with each public space imbued with the character of someone essential for bringing a production to life. For example, Whitcomb’s all day is an ode to the screenwriter. Its poetically layered design gives the space character and a unique storyline, with specific decorative details such as the abundant harvest table introducing elements of whimsy and fantasy."

Glenn Pushelberg

Spaces

Products

Art

Milan Design Week 2026

JW Marriott Hotel Tokyo

Marset Konoha Wall Light

Studio Timeline

Culture

Approach

The Londoner Hotel

Designing a New Identity

Digging Deep & Reaching High

Program as Theatre

Operational Art

Intimacy at Scale

Team Work

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