Handwritten text saying, 'We always like to start with a story. Here's ours. -G & G.'

Our name holds within it an imperative that's guided us; Ya. Push. The durability of our success lies in constant creative evolution. The common thread  of our work is collaborating with clients who also want to challenge and change.  What we deliver consistently in different ways is the ability to make two things true.

1980s

Ya. Push. The studio name contains an imperative.

Handwritten text saying, 'We always like to start with a story. Here's ours. -G & G.'

Clients turn, and return, to us to set global direction concepts, brief brand transformations, entrust us with sensitive heritage rejuvenations and contribute to public good projects. From grounded non-profits to the height of hospitality, retail and private residential development, the common thread of those that work with us is an appetite to challenge and change.

1980s

Mixed-up in the Laundry

Photo of two men in swimwear hugging and smiling outdoors, mounted in a clear display case on a wooden surface.
Serendipity
Studio 

A chance meeting on the sidewalk of former Toronto Metropolitan classmates, led to a shared studio and a lifetime of partnership.

Two men working together at a drafting table with architectural tools and drawings.
in service
industry

Humble beginnings included briefs for photocopy shops and laundromats. Success started in failure. A pitch for a Korean BBQ joint didn't hit the mark, but the owner appreciated the creativity and referred a friend.

Paper Bag
Princesses

That friend was Saul Mimran, one of the founders of Club Monaco.  A new modern, minimal and timeless aesthetic or "better basics" needed a store to suit.

1990s

Entertaining to Empress

Studio
55

Frequent ten hour drives to feed on the energy of New York and Studio 54 helped the Studio located on 55 Booth Avenue in Toronto step easily into a series of nightlife projects.

Chain of
Restaurants

A series of legendary modern dining rooms stretched from Canoe at the top of Mies van der Rohe office tower to Bymark beneath it.

Modern black leather armchair with rounded edges placed in a bright room with large windows.
Club
Chair

Industrial design at the studio originated from the hard fixtures of interior architecture.

2000s

A North Wind Heats Up Manhattan

Hotel as
Destination

The experience overhaul for fine dining at Monsoon, won us the Times Square W Hotel brief.

Modern retail display counters with glass tops showcasing beauty products in a bright, minimalist store interior.
Cutting
Through

The daring Bergdorf Goodman design cemented our ability to turn spaces upside down to find value. The controversial idea to put lipstick on the lower level with a view helped unlock sales and bring dead spaces to life.

fashion
fixtures

A flexible aesthetic that focused on how to interpret the brand's elements into environments was what gave us the credibility to design flagships that stretched from Carolina Herrera

2010s

Going global with a ground-up approach

Modern living room with patterned armchairs, a coffee table with geometric sculptures and a book, a bonsai plant, and soft warm lighting, adjacent to a bedroom.
Balancing the
international divide

Globalism started with trying to force fit a Western vision on other places.

MakinG
Progress

Our product design progression came into view in this period. We had to fight against perceptions of Interior Designer firms being seen as superficial designers in comparison with the Industrial Design studio celebrities of Europe.

Elegant bar area with a brass counter, glass shelves stocked with bottles and glassware, surrounded by beige chairs and green potted plants.
Setting the
standard

Some international projects started closer to home. We were given the opportunity to build a new global brand and framework for Edition Hotels that would ensure an emotive experience that could be reinterpreted to their context.

2020s

Leading
the Brief

Luxurious curved lounge area with leather seating surrounding a round marble table holding multiple bottles of champagne, reflected in tall mirrored panels with warm, ambient lighting.
Inside
Out

The talent in pulling all design levers to create tangible value and emotional impact led to briefs ...

Partner
Pairings

The network and trust that developed over 45 years has created the unique position of the firm to help shape partnerships between brands and developers.

Facade of La Samaritaine building with floral decorations and beige awnings under a clear blue sky.
Heritage
Rejuvenated

Two sensitive projects to help put shine back on storied brands for LVMH.

Vision 2030
Consistency in Change

Handwritten text saying 'New Market, New Typologies & New Purpose' in a casual script.

As we take on projects across the Middle East, Africa, and Southeast Asia—ranging from socially impactful work like art galleries and transportation hubs to comprehensive creative direction for makers and developers—the one thing you can always expect from us is a consistent duality: helping our clients be two things at once.