Tiffany & Co. New York

Historical Foundations

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Tiffany and Company returned to its historic roots with a new Wall Street location, steps from their original Broadway address where the brand was founded in 1837.

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The store occupies the former Trust Company of America building, a 1907 Beaux Arts landmark recognized for its marble surfaces, carved detailing, and thirty-five-foot ceilings.

New Direction New Audience

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Tiffany sought a new design direction that would resonate with younger residents and a continually expanding international audience, creating a space that felt current within a historic envelope while signaling a shift toward a more contemporary attitude.

Modern Clarity Historic Structure

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Working with Tiffany’s in-house design team, we developed a contemporary, glass-led merchandising strategy that emphasized the product while respecting the Beaux-Arts interior.

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The design approach responded to the room’s expansive scale and thirty-five-foot ceiling, using glass to divide the main selling area into smaller salons, organize merchandise by category, and reduce the sense of exposure while providing privacy for customers trying on fine jewelry.

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Integrated Collaboration

The project drew on our integrated practice across interiors, product, and lighting design teams, redefining the overall retail layout by introducing modern elements such as rosewood, twelve-foot-high double panes of glass with smaller platinum rectangles patterned within to mimic the spatial division and refract light like diamonds, and a gently curving S-shaped staircase that draws visitors upward.

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