Punching above their size

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relationship

Moxy Hotels

Punchy, Playful And Electric

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Moxy was developed to capture the market for the W-style traveler through a more efficient cost model. The challenge was to deliver the same sense of style and experience without excess. Guided by the brand’s spirit; "we don’t take ourselves too seriously, but we’re serious about showing you a good time"; we shaped vibrant communal spaces, efficient rooms, and restaurants designed for connection. The result isa concept that adapts easily across locations, offering guests exactly what they need, and nothing more.

Building Blocks

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The concept began in Times Square, where we developed a flexible kit of parts that fit seamlessly into its setting and established a scalable model for future projects. Transitional elements such as folding stools and pops of color through furnishing accents became signature. For the DTLA location, we created a new narrative that reinterprets the brand’s core elements within the city’s context. Each Moxy location is connected by a common thread yet remains grounded in its own identity.

At Any Rate

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Storytelling and muses have long been central to our studio’s approach, shaping design spaces that connect people, honor place, and serve their purpose. For Moxy, we applied this instinct alongside srategic programming, balancing location, revenue, and traffic flow to shapespaces that built a brand able to scale with character across regions.

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The first flagship in New York proved the formula, leading to future collaborations that delivered buzz and longevity without excess.

what we’ve made

Moxy Times Square 2017

Moxy Times Square marked the debut of Marriott’s European-born brand in North America, redefining the three-star category through efficient planning, flexible programming, and an integrated design process. As one of Manhattan’s first micro hotels, the project introduced compact rooms with foldable features, concealed storage, and materials inspired by urban camping and traditional Japanese ryokans. Developed as a scalable prototype, the flagship established a model that has since guided more than forty Moxy hotels across North America.

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Moxy Chelsea 2019

Moxy 28th Street draws from the eclectic spirit of New York’s Flower District, transforming a former wholesale space into a layered hospitality experience that blends crafted detail with contemporary efficiency. A street-level flower shop leads to terraces and planted walls, while a sculptural concrete stair replaces the traditional check-in desk. On the second floor, a flexible lounge includes meeting areas, pantry, and wraparound bar framed by industrial elements and natural light. Guestrooms emphasize adaptability and play through a custom peg system and collapsible furniture, while materials such as stitched canvas headboards and glazed lava stone sinks project a sense of character.

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Moxy Downtown Los Angeles 2023

Moxy DTLA translates the brand’s immersive energy into a spatial experience shaped by downtown Los Angeles. Materials such as leather, rammed earth, and copper define the palette, while art installations and adaptable communal spaces foster interaction throughout the day. Developed alongside AC DTLA, the project is a dual hospitality model that balances expressive, community-driven space with its business-focused counterpart.

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